Start with real ingredients.
Look closely at what goes into the food. Choose ingredients for the contribution they make, and be ready to explain their role.
OUR APPROACH
The Vander Standard
Food that earns its place starts with real ingredients, serves a clear purpose and is worth reaching for again. The Vander Standard is the set of principles we use to make those choices.
See the standard in our productsThese are Vander Provisions’ own product principles.
What a Vander product has to do.
Serve a clear purpose.
Give each product a useful place in the day. A snack to take with you. A cooking fat to reach for when dinner begins.
Earn its place.
Make food worth using again. Flavor, ease of use and a product that does its job all matter.
The decisions behind the standard.
These eight rules put our principles into practice, from choosing an ingredient to deciding how to describe a finished product.
01The Ingredient RuleChoose ingredients with care.
Begin with what the food is made from. Choose ingredients for their quality and their role in the finished product. A familiar name is helpful; a clear explanation matters too.
02The Simplicity RuleGive every ingredient a purpose.
Every ingredient should contribute something useful, whether that is flavor, texture or a necessary role in preparation. We should be able to explain why it belongs.
03The Processing RuleUse preparation with a clear purpose.
How food is made matters alongside what goes into it. Preparation should help create a safe, enjoyable product that does its job. The method should be something we can describe clearly.
04The Restraint RuleAdd what the food needs.
An addition should improve the product in a way that matters. We question ingredients, features and extra variations that add complexity without a useful contribution.
05The Transparency RuleMake the details available.
Ingredient lists, nutrition information and product directions should be easy to find. When a choice needs an explanation, we should explain it in plain language and give you a way to ask more.
06The Flavor RuleMake it worth another bite.
Flavor and texture are part of the standard. A thoughtful ingredient list is a starting point; the finished food should be something you enjoy eating or cooking with.
07The Trust RuleStand behind what we make.
Trust grows through the product and the experience around it. Clear information, attentive answers and taking product concerns seriously are part of the work.
08The Integrity RuleKeep the standard as we grow.
A new product or a proposed change should be considered against the same principles. Growth should strengthen the range while preserving the care behind it.
Look closer.
The details belong with the product. Explore the product pages and the information each one provides.
A few good questions.
Is The Vander Standard an independent certification?
No. It is Vander Provisions’ own set of product principles. You can read the principles here and review the details for each product before choosing.
Does simple mean the fewest possible ingredients?
No. We focus on what each ingredient contributes. Flavor, texture and preparation matter, and the right ingredient list depends on the food.
Does the standard rule out processing?
No. We consider what each preparation step does and how it contributes to the finished product. The goal is to make the choices understandable.
Questions belong here, too.
If you want to know more about an ingredient, a preparation method or one of our products, ask us.